Using Systems Thiking for Growing Consulting Services
WeGoZero is a pioneer in zero waste auditing. They conduct corporate workshops, interactive bike tours, and zero waste auditing & consulting for businesses specialising in the IT industry. In a short period of time since starting in 2019, founder Stefanie Behrendt and her team have won contracts with globally recognized clients on large scale audits and succeeded in crafted SEO friendly content bringing WeGoZero in top search result in zero waste consulting services.
Challenge: How to scale the team and respond to demand? As a startup and early growth specialist, Alix Armour joined in 2023 as an advisor to WeGoZero and co-consultant helping to identify where their opportunies lie and where to focus. Conducting SWOT analysis, systems thinking and mapping, we help WeGoZero identify areas to focus on for optimizing revenue and steps needed to grow the team.
WeGoZero is a pioneer in zero waste auditing. They conduct corporate workshops, interactive bike tours, and zero waste auditing & consulting for businesses specialising in the IT industry. In a short period of time since starting in 2019, founder Stefanie Behrendt and her team have won contracts with globally recognized clients on large scale audits and succeeded in crafted SEO friendly content bringing WeGoZero in top search result in zero waste consulting services.
Challenge: How to scale the team and respond to demand? As a startup and early growth specialist, Alix Armour joined in 2023 as an advisor to WeGoZero and co-consultant helping to identify where their opportunies lie and where to focus. Conducting SWOT analysis, systems thinking and mapping, we help WeGoZero identify areas to focus on for optimizing revenue and steps needed to grow the team.
What is systems thinking?
Systems thinking is an approach that designers use to analyze problems in an appropriate context. By looking beyond apparent problems to consider a system as a whole, designers can expose root causes and avoid merely treating symptoms. They can then tackle deeper problems and be more likely to find effective solutions.
In the case of WeGoZero, Recraft uses mapping as a technique to lay out all current business operations, projects, desires to identify patterns and add different layers to show where the opportunities lay and to highlight key focus areas.
We then identify the right software tools to help organise the different processes, such as Hubspot for sales, Notion or Trello for project management, etc.
More about systems thinking here:
https://www.interaction-design.org/literature/topics/systems-thinking
